Is your marketing copy lazy and predictable?

Is your marketing copy lazy and predictable?

When content just gets too ‘eggstra’ At the time of writing, it is Easter and for the umpteenth year running, many brands have trotted out the same Easter-based puns in their marketing copy: ‘an egg-cellent offer’, ‘better hop to it’, ‘be egg-stravagent’, ‘spring into...