What has blogging ever done for us?

What has blogging ever done for us?

Apart from capturing search traffic, establishing authority, improving rankings, creating leads…? Blogging as a business tool has been around for quite a while now and yet, not every business is fully committed to it. There might be a few reasons for that. Some...
How to repurpose your content

How to repurpose your content

Maximising the value of your content (without being penalised by Google) Content strategy is all about creating engaging, relevant, informative content for a variety of objectives, including better user experience, demonstrating expertise, search engine optimisation,...
Is your marketing copy lazy and predictable?

Is your marketing copy lazy and predictable?

When content just gets too ‘eggstra’ At the time of writing, it is Easter and for the umpteenth year running, many brands have trotted out the same Easter-based puns in their marketing copy: ‘an egg-cellent offer’, ‘better hop to it’, ‘be egg-stravagent’, ‘spring into...