by Sarah Miles | May 10, 2023 | Blog Writing
Apart from capturing search traffic, establishing authority, improving rankings, creating leads…? Blogging as a business tool has been around for quite a while now and yet, not every business is fully committed to it. There might be a few reasons for that. Some...
by Sarah Miles | Apr 27, 2023 | Blog Writing, Copywriting
Maximising the value of your content (without being penalised by Google) Content strategy is all about creating engaging, relevant, informative content for a variety of objectives, including better user experience, demonstrating expertise, search engine optimisation,...
by Sarah Miles | Apr 11, 2023 | Copywriting
When content just gets too ‘eggstra’ At the time of writing, it is Easter and for the umpteenth year running, many brands have trotted out the same Easter-based puns in their marketing copy: ‘an egg-cellent offer’, ‘better hop to it’, ‘be egg-stravagent’, ‘spring into...
by Sarah Miles | Apr 7, 2022 | Marketing Blog
A new name and a new(ish) focus I started my freelance journey in April 2007, looking for a better work/life balance, the freedom to choose the kind of work I wanted to do, and to be my own boss. It delivered all that and more. It’s also delivered periods of feast and...
