by Sarah Miles | Apr 7, 2022 | Marketing Blog
A new name and a new(ish) focus I started my freelance journey in April 2007, looking for a better work/life balance, the freedom to choose the kind of work I wanted to do, and to be my own boss. It delivered all that and more. It’s also delivered periods of feast and...
by Sarah Miles | Oct 17, 2019 | Marketing Blog
Answer Engine Optimisation is the new Search Engine Optimisation In all the years I’ve been in marketing (over 20, but who’s counting?…) and all the marketing training I’ve ever done, one of the key things we’re told to think about is “where is my clients’...
by Sarah Miles | Jul 9, 2018 | Marketing Blog
The value of getting your content shared and why it’s good for establishing expertise I have spoken before on the blog about the value of establishing expertise in your industry and demonstrating authority on relevant subjects. When people need advice or second...
by Sarah Miles | Nov 17, 2017 | Marketing Blog
The value of ‘evergreen’ and ‘cornerstone’ content First of all let me start by answering the question on your lips “what the flip is an ‘evergreen’ post?”. An evergreen blog post is essentially a post that has content that doesn’t...
