by Sarah Miles | Apr 27, 2023 | Blog Writing, Copywriting
Maximising the value of your content (without being penalised by Google) Content strategy is all about creating engaging, relevant, informative content for a variety of objectives, including better user experience, demonstrating expertise, search engine optimisation,...
by Sarah Miles | Apr 11, 2023 | Copywriting
When content just gets too ‘eggstra’ At the time of writing, it is Easter and for the umpteenth year running, many brands have trotted out the same Easter-based puns in their marketing copy: ‘an egg-cellent offer’, ‘better hop to it’, ‘be egg-stravagent’, ‘spring into...
