BLog
The Blogger’s Blog
Are you providing answers to your potential customers’ most pressing questions?
Answer Engine Optimisation is the new Search Engine Optimisation In all the years I've been in marketing (over 20, but who’s counting?…) and all the marketing training I’ve ever done, one of the key things we’re told to think about is "where is my clients’ pain?",...
Build your authority
The value of getting your content shared and why it’s good for establishing expertise I have spoken before on the blog about the value of establishing expertise in your industry and demonstrating authority on relevant subjects. When people need advice or second...
I’m going to take this blog and make it evergreen…
The value of 'evergreen' and 'cornerstone' content First of all let me start by answering the question on your lips "what the flip is an ‘evergreen’ post?". An evergreen blog post is essentially a post that has content that doesn’t date and has longevity of value. It...