BLog
The Blogger’s Blog
What has blogging ever done for us?
Blogging is something that every business can do and delivers multiple benefits. If you are not writing blogs regularly for your business, here are 7 reasons why you should.
How to repurpose your content
You have worked hard to create your original content. Maximise its value by repurposing. Here’s how you can repurpose content without getting into trouble with Google.
Is your marketing copy lazy and predictable?
If you are churning out the same seasonal puns and content ‘set pieces’, you risk rendering your marketing copy beige and ignorable. Be topical, not typical.
How to get better open rates for email marketing campaigns
It doesn’t matter how amazing your marketing email content is if nobody opens it. Here are 10 ways to achieve better open rates.
10 ways to make your blogs better
Whatever business you are blogging about, there are 10 universal tips that will make your blogs better.
After 15 years of Sarah Ainslie Marketing, it’s now time for Smiles
After 15 years as Sarah Ainslie Marketing, it’s time for a new name and a slightly more niche focus. Smiles Marketing offers freelance marketing services that centre on quality copy and content. Read more about the evolution of the business.